Big Announcement from The Australian Institute of Magic
Pretending to be normal

Puchi Puchi!


I just got the strangest birthday present I've EVER received.

Our friend Saki scoured the stores in Japan to get it for me, and most stores had sold out, it's just that popular.

What is it?


The latest Japanese invention designed for people who are addicted to popping bubble wrap.

Here's Jonathon Ross introducing it in the UK to viewers of his TV show:

And here's the PUCHI PUCHI ad if that wsn't clear enough:

Yes, it's infuriatingly addictive.. and I don't even like popping bubble wrap!