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Why spammers spam

Last week I got an unsolicited email from an SEO company - you know the sort, "We can improve your web rankings on Google". The thing that stood out for me was the fact that this company, CELLSIX listed their address as

Headquarters: Office 7003 X2 Tower, Cluster X, Melbourne Vic. 3000 Australia
Other Branches: Sydney | Perth | Brisbane | Adelaide | Hobart

Obviously, this is NOT a Melbourne address. It is, in fact, the address of

United Search Engine Optimization: Office 4003, X2 Tower, Cluster X Jumeirah Lake Towers, United Arab Emirates.

However, I do enjoy responding every now and then so I replied to Jia saying I will be in Melbourne on Monday and will pop in for a visit. I asked him to let me know what time suits him.

Obviously, I got no reply.

However today, Tuesday, I had a phone call from an SEO company in Sydney who were "following up" my conversation with Jia and wanted to help me with my SEO.

As I explained that I would not be doing business with a company that has such a blatantly false address, they explained they had bought the "conversation" from the other company.

So the spammers like CELLSIX send out mass spam emails, and if anyone replies AT ALL they then add that email to a list (in this case of people interested in SEO) and onsell it to other SEO companies.

The second company continued to ask if they could help me with SEO and I told them that I would never do business with a company that buys email addresses from spammers.

Fascinating the lengths people will go to to get a "lead"....

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